About
Built by a fan who was tired of advice that didn't know his league.
Ribby started the way most fantasy obsessions do: a league that mattered way too much, a flex decision at 12:58 on a Sunday, and advice from the internet that had no idea what league we were even playing in.
The tools were all missing the same thing. Rankings sites don't know your scoring. Podcasts don't know your opponent. Chatbots will confidently discuss a player they can't see, on a wire they can't read, for a format they're guessing at. Fantasy is a game of context, and everything on the market threw the context away.
Fantasy is a game of context, and everything on the market threw the context away.
So we built the coach we wanted: one that connects to the actual league, sees the whole field — roster, wire, every opponent, standings, byes, kickoff times, real scoring — and gives a straight answer with a verdict at the end. Then we gave him a personality worth talking to, because if you're going to spend seventeen weeks with a coach, the coach had better be good company.
He started in baseball, which is why he's named after an RBI. He plays football now too, and this season that's the whole show. We still think a product that's good when it matters shouldn't need a paywall to get a fair hearing — so there's no card to start.
What we believe
Quality is the moat.
We'd rather do it right than ship it fast. The standard is a product we're proud of, every screen — and a coach we'd actually take advice from.
No invented numbers, anywhere.
Ribby cites what's in our database or says “I don't have that.” The same law applies to this website — every figure on it is real and dated, and you won't find a made-up testimonial on it either.
Grade yourself in public.
Our projections are logged and scored against reality after every slate, inside the product, misses included. Ask your favorite tout where their misses are published.
Your league is the product.
Every answer is tied to your real scoring, your real matchup, your real week. Generic advice is the enemy, and so is a chatbot that agrees with everyone.
Where we are
Fantasy football, live for the 2026 season — ESPN, Yahoo, and Sleeper leagues: the daily briefing, an exact lineup optimizer, the lock strip, waivers priced against your league's own FAAB history, a power grid that catches lucky records, two-sided trade grades, playoff odds, the player x-ray, and Ribby reading all of it. The baseball side still works for the leagues that have it; we're just talking about football because it's October. More platforms and sports are on the roadmap, and we'll tell you what's shipped rather than what's planned.
We're a small operation with a very tall standard, which means the product improves fast and the coach occasionally gets a talking-to. The Model Report Card is where the humility lives — in public, inside the product, with the misses on the page.
Questions, press, or partnership ideas? Drop us a line — a human reads every message.